So Far So Good

In 2006, three friends who just graduated decided to partner for a simple goal: make a game rooted in music.

Three years later, Allan, Romain, and Paul launched Incredibox, an interactive music app that lets users create their own music with the help of a merry crew of 2D beatboxers.

Part game, part tool, Incredibox is an audio and visual experience that let users create, record and share sound mixes.

They wanted an interface that could manipulate loops to quickly create music. They started experimenting with the site, using self-taught design and development skills, while learning how to manage a website on the go. Unexpectedly, just a few weeks after its launch, Incredibox won a web award and gained incredible traction among users internationally. By 2010, the game had been played over a million times.

That's when the trio knew they had to get serious and turn Incredibox from a passion project to their main focus.

The team released subsequent versions of Incredibox, and eventually expanded their revenue streams. In 2016, the group released their paid app that has since been downloaded 2.1 million times. "That eventually became our main source of revenue," says Allan.

Since 2009, their free demo version of Incredibox has been enjoyed by over 84 million players worldwide and the So Far So Good team is passionate about bringing music to as many people as possible.

Incredibox is also used as an educational tool in schools worldwide. "We saw more teachers and schools using the site or app to introduce rhythmic and melodic concepts to kids of all ages," Allan says. "It was motivating to see that our project could be used as a tool for educators."

As for the future, so long as Incredibox continues to be loved by its creative audience, the team says they'll keep working on it with the same level of passion and bring music to as many people as possible.