BMWBLOG

Horatiu Boeriu, Founder

Chicago, IL

2022

How BMW Blog drove their way to journalistic success

Horatiu Boeriu is the CEO and Founder of BMW Blog, a Chicago-based website dedicated to automotive journalism with a focus on the BMW brand. Horatiu built his website from a passion project into a respected media outlet in the car industry and has grown his audience to several million car enthusiasts.

This episode is part of a miniseries called PubCast that explores the stories of website creators and app developers who've turned their passions into digital businesses. Hear from founders about how they got started, their challenges growing, and their tips for entrepreneurs.

How BMW Blog drove their way to journalistic success | PubCast

About the Publisher

Horatiu started BMW blog as a passion project and built it into a reputable automotive media outlet, specializing in BMWs. Since launching, he’s been able to employ a team of 13 people that contribute to about 400 monthly articles for their audience of several million car fanatics.